UPSTREAM Brand Guidelines
UPSTREAM
About
COUNTERSTREAM redefines street wear by blending rugged urban utility with bold, forward-thinking design — pieces built for people who move against the grain. Rooted in quality fabrics, striking silhouettes, and limited drops that celebrate individuality, COUNTERSTREAM invites wearers to own a distinct look and attitude: Born Different — Stay Different.
Brand values
At COUNTERSTREAM we prize authenticity, daring design, and community over conformity; our choices prioritize craftsmanship, ethical sourcing, and limited production to preserve value and identity. We champion self-expression and resilience, making decisions that elevate artists, support grassroots culture, and ensure every garment feels purposeful, durable, and unmistakably ours.
- Industry
- Street Wear