About UPSTREAM
COUNTERSTREAM redefines street wear by blending rugged urban utility with bold, forward-thinking design — pieces built for people who move against the grain. Rooted in quality fabrics, striking silhouettes, and limited drops that celebrate individuality, COUNTERSTREAM invites wearers to own a distinct look and attitude: Born Different — Stay Different.
Brand Values
At COUNTERSTREAM we prize authenticity, daring design, and community over conformity; our choices prioritize craftsmanship, ethical sourcing, and limited production to preserve value and identity. We champion self-expression and resilience, making decisions that elevate artists, support grassroots culture, and ensure every garment feels purposeful, durable, and unmistakably ours.
Industry
Street Wear
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