Chiya & Chill: Burnout Queen Brand Guidelines

Chiya & Chill: Burnout Queen is a fresh comedic voice that transforms the trials of everyday exhaustion into laugh-out-loud moments, making burnout relatable and hilarious. With a unique blend of sharp wit and candid storytelling, this comedy brand champions humor as a vital escape and coping mechanism, inviting audiences to unwind, laugh, and reclaim their joy. As the Burnout Queen, Chiya turns tiredness into triumph, offering a refreshing comedic sanctuary for anyone juggling the chaos of modern life.

At the heart of Chiya & Chill: Burnout Queen lies an authentic commitment to vulnerability, resilience, and connection through humor. We believe in embracing life's imperfections and shared struggles, especially those born from burnout, to create a safe space where people feel seen and uplifted. Our brand thrives on honesty and inclusivity, using comedy as a bridge to foster community, spark reflection, and inspire a lighter, more empowered outlook on the challenges we all face.