CHARLEY PYJAMAS Brand Guidelines

CHARLEY PYJAMAS designs elevated sleepwear that blends relaxed comfort with modern, unmistakable style. With thoughtfully chosen fabrics, flattering silhouettes, and playful yet refined prints, we help customers ‘sleep in style’ whether lounging at home or unwinding for bed — delivering pieces that look as good as they feel and stand up to everyday wear. Our collections balance timeless tailoring with contemporary details, offering accessible luxury for people who care about comfort without compromising on chic design.

At CHARLEY PYJAMAS we put comfort, craft, and confidence at the heart of everything we do — creating sleepwear that respects the body, the craftsperson, and the planet. We prioritize responsible material choices and intentional design so garments feel effortless and last, celebrate individuality through inclusive sizing and expressive prints, and strive to make every customer feel seen and stylish in their most relaxed moments.