CH Brand Guidelines

CH is a contemporary fashion label blending Latin flair with modern couture — CHICAS CHANEL captures bold silhouettes, luxe fabrics, and accessible craftsmanship for women who want runway confidence in everyday life. We fuse seasonal capsule collections with limited-edition statement pieces and a tight focus on fit and finish, delivering wearable luxury that feels personal, empowered, and unmistakably chic.

At CH we champion confident self-expression, sustainable attention to detail, and inclusivity: every design decision centers on creating garments that make diverse women feel seen, stylish, and comfortably powerful. We commit to thoughtful sourcing and mindful production, to transparent relationships with customers and makers, and to inventive design that respects heritage while pushing contemporary style forward.