CASUAL LUVÉ Brand Guidelines

CASUAL LUVÉ crafts refined everyday wardrobe staples for modern individuals who want comfort without compromising style. Blending elevated tailoring, premium breathable fabrics, and thoughtful details, we make versatile pieces that move seamlessly from coffee runs to after-work plans—Casual Chic, Elevated Everyday. Rooted in mindful production and a keen eye for proportion, our collections deliver accessible luxury that fits real life.

At CASUAL LUVÉ we value timeless comfort, considered design, and sustainability: we create pieces meant to be loved, lived in, and passed on. We put people first—from the artisans and partners we collaborate with to the customers we dress—by prioritizing ethical sourcing, transparent practices, and inclusive sizing. Guided by curiosity and craft, we continually refine materials and silhouettes so every garment feels both effortless and intentionally elevated.