by.floraya Brand Guidelines

BY.FLORAYA crafts contemporary, wearable fashion that transforms everyday outfits into confident, curated statements—because style should feel effortless and intentional. With clean silhouettes, thoughtful details, and premium fabrics designed for real life, we help modern women Elevate Every Day Look with pieces that balance trend-forward design and lasting versatility. Our collections prioritize fit, quality, and accessible luxury so customers can build a wardrobe that looks polished from morning meetings to weekend moments.

BY.FLORAYA is rooted in thoughtful design, honest quality, and inclusive confidence: we design with purpose so garments flatter a variety of bodies and lifestyles; we choose materials and manufacturing partners that ensure longevity and responsible production; and we foster a welcoming, empowering shopping experience where customers are encouraged to express themselves. These values guide every choice—from pattern cut to packaging—so our brand remains committed to elevating daily dressing with integrity, practicality, and a quiet, modern femininity.