Boy Whiloc 23 Brand Guidelines

Boy Whiloc 23 is a contemporary fashion label that blends streetwise attitude with refined tailoring, creating seasonal collections that feel effortlessly modern and unmistakably personal. Rooted in thoughtful material choices and limited drops, the brand delivers wearable statements for individuals who value craft, confidence, and a quietly rebellious aesthetic.

At Boy Whiloc 23 we champion authenticity, quality, and creative risk—designing clothes that let people express themselves without compromise. We prioritize responsible sourcing and deliberate production, celebrate diverse influences and urban storytelling, and commit to building honest relationships with customers and collaborators that put integrity and bold design at the center of every decision.