BORN IN THE VILLAGE Brand Guidelines

BORN IN THE VILLAGE designs bold, story-driven apparel that celebrates cultural roots and everyday craftsmanship. Blending sustainably sourced fabrics with graphic storytelling and community-made details, we create garments that look great and carry meaning — Wear Your Roots Loud, not just as a slogan but as a promise to honor origin, craft, and identity in every stitch. Our collections are for people who want clothing that starts conversations and supports ethical, locally-minded production.

We believe in rooted creativity, ethical craft, and unapologetic authenticity: honoring the techniques, voices, and stories of small communities while building transparent, fair supply chains. Our choices— from materials and makers to messaging and partnerships—are guided by respect for heritage, a commitment to environmental stewardship, and the courage to wear identity visibly. That blend of social responsibility and bold self-expression shapes how we design, who we collaborate with, and how we show up for customers and communities alike.