BMSS Brand Guidelines

BMSS is Baltimore’s community-focused subway station network, delivering safe, reliable, and accessible transit that keeps the city moving. Combining modern station amenities, clear wayfinding, and a commitment to on-time service, BMSS blends local character with transit-first efficiency to make daily commutes simpler, faster, and more connected across Baltimore.

At BMSS we put people and place first — prioritizing rider safety, accessibility, and a welcoming station experience that reflects Baltimore’s neighborhoods. We commit to reliability, transparency, and continuous improvement, using data-driven operations and community feedback to reduce delays, enhance cleanliness, and design services that meet real city needs. Above all, we act as stewards of public space, treating every station as part of Baltimore’s civic fabric and making choices that support sustainable mobility, equity, and pride in our transit system.