Bastard Boys Brand Guidelines
Bastard Boys
About
Bastard Boys is an electric, late-night izakaya where bold flavors, carefully poured drinks and communal energy meet. Embracing the spirit of BA S T A R D B O Y S, our kitchen turns traditional Japanese small plates into unapologetically modern, flavor-forward dishes — charcoal-grilled skewers, punchy pickles and shareable snacks — paired with a curated selection of sakes, shochu and cocktails. We invite friends and strangers alike to linger, laugh and discover hospitality that’s honest, loud and utterly memorable.
Brand values
At Bastard Boys we believe hospitality should be fearless: we champion bold taste, thoughtful craft and a welcoming chaos that brings people together. We honor Japanese techniques and seasonal ingredients while pushing them with playful creativity, ensuring every dish and drink is made with skill and intentionality. Above all, we prioritize community — creating a space where staff and guests are treated with respect, where experimentation is rewarded, and where service is fast, fun and unfailingly real.
- Industry
- Izakaya Restaurant