Axis & Calm Brand Guidelines
Overview
Logos
Colors
Fonts
The logo is the foundation of our brand identity, representing who we are at a glance. Using it consistently builds recognition and trust across all touchpoints.
Examples of correct usage to apply Axis & Calm brand elements properly.
Examples of incorrect usage to avoid and maintain brand integrity for Axis & Calm.
Real-world examples that show Axis & Calm in action.
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