AWFUL, standing for Affluent White Female Urban Liberal, curates an exquisite collection of wines specifically for the discerning modern woman. We offer a sophisticated journey through boutique vintages and celebrated varietals, each selection embodying the nuanced tastes and confident spirit of our clientele. Discover wines that resonate with your lifestyle, from vibrant weeknight sips to exceptional bottles for meaningful celebrations.

At AWFUL, our core values revolve around empowered choice, refined taste, and a commitment to authenticity. We believe in celebrating the sophisticated palates of urban liberal women, offering not just exceptional wines but an experience that affirms their discerning lifestyle and informed perspectives. Our brand champions community and conversation, inviting connoisseurs to explore, share, and savor wines that truly speak to their individuality and progressive spirit.