Away Brand Guidelines


Away is a modern travel brand redefining the journey with thoughtfully designed luggage and travel essentials that empower adventurers to explore the world with confidence and style. Embracing the spirit of discovery embodied in its slogan "AWAY," Away combines innovative functionality with timeless aesthetics to make every trip seamless and inspiring. Whether for a weekend getaway or a global expedition, Away ensures you travel smarter, lighter, and with purpose.
At its core, Away believes in fostering exploration, curiosity, and connection through travel. The brand is dedicated to quality craftsmanship, sustainable practices, and creating products that enhance the traveler’s experience while respecting the planet. Driven by a passion for innovation and inclusivity, Away strives to inspire journeys that broaden perspectives and bring people closer together, making every adventure meaningful and memorable.