ATAROYL, the Frontline Collective, is a pioneering music label dedicated to unearthing and amplifying the next wave of auditory innovators. We champion artists who dare to defy genre conventions, providing a robust platform for their authentic voices to resonate and redefine contemporary soundscapes, ultimately connecting groundbreaking talent with global audiences.

At ATAROYL, our core values are rooted in unyielding artistic integrity and fearless innovation. We believe in fostering a collaborative environment where authenticity is celebrated, empowering artists to express their unique visions without compromise and challenging the status quo. Our commitment ensures every release is not just music, but a statement from the creative frontline, guiding our decisions and interactions.