ARQ Brand Guidelines


ARQ reinvents nail color with Nail Tint — a fashion-forward line of long-wear, breathable tints that blend salon-quality pigment with effortless, everyday style. Rooted in contemporary design and clean beauty science, ARQ delivers buildable, chip-resistant color in modern shades curated to complement seasonal wardrobes and individual expression.
At ARQ we champion intentional self-expression, crafting products that empower people to style moments of confidence with ease and integrity. We prioritize thoughtful formulation, sustainable practices, and trend-aware design so our creative choices support both beauty and responsibility, guiding decisions that honor quality, inclusivity, and the wearers’ desire to feel stylishly authentic.