APPLE Brand Guidelines
APPLE
About
APPLE designs high-performance sportswear that empowers athletes and everyday movers to push boundaries with confidence. Rooted in innovative fabrics, precision fit, and sustainable manufacturing, our gear is engineered to perform across training, competition, and urban life—because we were BORN TO MOVE. We blend technical rigor with timeless style so you look and feel unstoppable whether you’re chasing a personal best or simply owning the day.
Brand values
At APPLE we believe movement is a human right, so we put functionality, durability, and comfort at the heart of every decision. We champion responsible innovation—prioritizing eco-conscious materials and transparent supply chains—while celebrating diversity in body types, sports, and lifestyles so our products serve real people doing real things. Above all, we strive for relentless improvement: listening to athletes, testing in the field, and designing with purpose so our brand always earns trust through performance, integrity, and inclusivity.
- Industry
- Sportswear