AMERICAN APPAREL designs and produces high-quality, responsibly made clothing that blends timeless American craftsmanship with modern, confident style. Every garment is built to last using ethical manufacturing practices and thoughtful materials, so customers can trust that what they wear reflects both durability and intention. Made Right, Worn Bold — our pieces empower people to express themselves with clarity and conscience.

At our core we believe in craftsmanship, integrity, and bold self-expression: we commit to transparent, ethical production and durable design so every item earns its place in a wardrobe and a life. We put people first—respecting workers, honoring sustainable choices, and creating inclusive styles that celebrate diverse identities and everyday confidence. These values guide every decision, from fabric selection to customer care, ensuring our brand stands for responsibility, authenticity, and the courage to wear what you believe in.