Colors

Official color palette to keep Alpha Mentality visually consistent. Click a color to copy its HEX code.

Color pairings

Brand color combinations that keep text easy to read.

“Think Like an Alpha”
#111111 on #9C7945
“Think Like an Alpha”
#111111 on #FAF3AA
“Think Like an Alpha”
#2B2424 on #FAF3AA
“Think Like an Alpha”
#111111 on #FFFFFF
“Think Like an Alpha”
#2B2424 on #FFFFFF

Color proportions

How much of each color to use across your designs.

  • #11111160%
  • #9C794521%
  • #FAF3AA11%
  • #FFFFFF5%
  • #2B24243%