Adidas Brand Guidelines
Adidas
built to win
About
Adidas, built to win, provides innovative sportswear designed for peak performance and enduring style, inspiring athletes worldwide to conquer their goals.
Brand values
Adidas empowers athletes to push their limits and achieve their best, fostering a spirit of determination and continuous improvement that drives sports performance and personal growth.
- Industry
- Sportswear
- Brand personality
- Bold, Fast
- Business offerings
- Physical Product
- Product offerings
- Athletic Footwear, Performance Apparel