Add Friend is a contemporary fashion label that champions fearless personal style — Bold by nature, thoughtful by design. We create limited-run, statement-ready pieces that blend modern silhouettes with elevated craftsmanship, giving trendsetters the confidence to stand out without compromise. From responsibly sourced materials to playful, street-savvy details, Add Friend makes bold dressing feel intentional, wearable, and unmistakably you.

At Add Friend we value courage, creativity, and conscience: we encourage customers to experiment with personal expression while grounding every choice in quality and sustainability. Our work is guided by a commitment to thoughtful design, inclusivity in sizing and voice, and transparency in production so that bold looks are also responsible ones. These values shape how we design, partner, and show up for our community — always unapologetic in style, deliberate in impact.