44 redefines athletic wear by fusing cutting-edge performance technology with bold, empowering aesthetics designed to elevate every athlete's journey. Rooted in the relentless pursuit of progress, our gear embodies the spirit of being STRONGER THAN YESTERDAY, offering unmatched durability, comfort, and style that adapts to your evolving strength and ambition. We are committed to inspiring resilience and confidence in every workout, competition, and moment in between.

At 44, we believe in the power of perseverance, innovation, and authenticity. Our commitment to pushing boundaries is reflected not only in our products but in our dedication to cultivating a community that champions personal growth and relentless effort. We value integrity and inclusivity, ensuring that every athlete feels supported to surpass their limits and transform challenges into triumphs.