3 not 3 Brand Guidelines


3 not 3 is a neighborhood beer store that curates a smart selection of craft, local, and crowd-pleasing beers so every visit delivers something worth tasting. With an emphasis on freshness, approachable expertise, and thoughtful pairing suggestions, we make discovery easy and reliable—Made to Refresh for weeknight unwinders, weekend hosts, and curious sippers alike.
At 3 not 3 we value freshness, honesty, and community: we source beers with care and transparency so customers can trust what’s in the cooler, champion local brewers to strengthen neighborhood connections, and keep service friendly and helpful so everyone—novice or enthusiast—feels confident finding a perfect pour. Those principles guide how we stock shelves, recommend choices, and show up for customers: practical, welcoming, and always focused on delivering refreshment worth returning for.