27 Brand Guidelines


Welcome to 27, your neighborhood general store, proudly serving since day one. We offer a thoughtfully selected range of everyday essentials, artisanal products, and unique finds, blending the charm of a classic general store with the convenience modern shoppers expect. Discover quality, discover community, discover 27.
At 27, we believe in the enduring power of community and the simple joy of well-crafted goods. We are committed to offering a curated selection that honors tradition while embracing modern needs, fostering a space where every customer feels like a neighbor, and quality is never compromised.