18 designs high-performance sports equipment and apparel engineered to amplify athlete confidence and on-field impact. Combining data-driven materials, player-focused fit, and intuitive tech integrations, 18 helps athletes move faster, recover smarter, and play harder — Power Your Play. Trusted by coaches and competitors for durability and precision, our gear turns practice gains into game-day advantage.

At 18 we believe excellence is earned through relentless iteration, respect for the athlete’s journey, and a commitment to honest craftsmanship. We prioritize performance-first innovation that keeps players safe and prepared, foster inclusive competition where every level of athlete can progress, and act with integrity in partnerships and product claims. These values guide our design choices, customer care, and community support so that every decision helps athletes unlock their best play.