How A Great Explainer Video Can Elevate Your Business

The process of writing and producing our explainer video created a marketing tool that has been consistently useful to our company. However, the creation process yielded secondary benefits because our team was forced to contemplate the manner in which we portray our brand. Through the video script and style, we had to accomplish the goals of communicating the product, yet show that our solution is useful and relevant for both demographics of our users: frontline employees and their managers.