Important Considerations Before Starting A Business

I started my current company 12 years ago with a simple need to sleep better. All I wanted to do was satisfy a personal need for a good night's
sleep without heavy drugs or possibility of an addiction or dependence. Our first product was an all-natural sleep aid I had researched and developed. So for me, for us, all you need to start a business is a need that isn't getting met by current market options.