Anyone who is starting a business needs a mantra to keep them motivated during difficult times. It can be a sentence you can repeat yourself which will help you increase your confidence. My mantra is You will create and run a successful startup, I repeat this to myself during difficult times in business. It helped me to gain confidence and develop an increased self-belief during the worst of situations. It also needs practice it is not probably going to help you from day one but if you practice it continuously it can eventually help you. You can pick any time to practice it, using the time to commute between work and home can be a great time to do it with no other distractions. The journey of an entrepreneur is going to have peaks and trouts emotionally and financially and developing a self-soothing technique like this can be a great tool to keep yourself calm.