One of the most often overlooked parts of starting a business in our now digital age is to network with people in real life. Becoming a part of local business groups - including the Chamber of Commerce and referral networking groups - helps to introduce your business to a wide variety of people who can then become raving fans of you and your business, even if they are not your client/customer. However, you can't just join and expect business to come to you, you do need to put the work part in networking into action. Attend mixers (virtual or in real life), ask people to meet for a cup of tea, refer business to others - all of this is networking in action. What you put out into the universe will return to you tenfold, so make sure that you are creating opportunities and growth by giving your time, resources and connections first.
Whether you are building a national, international or local company, being an active participant in your community is vital to your business growth and to also help you grow personally and professionally. It is easier stay abreast of local economic changes and you may even have other business opportunities presented that you can benefit from. Being the go to expert in your local area will help your business grow, and being seen and remembered as that expert requires you to establish personal relationships in real life.