Try and ask yourself the following: what does your business do best and how is it better than your competition? Simply put, to start a business, you need to understand your brand. Anyone can have an idea, but successful entrepreneurs are able to take their idea and turn it into something tangible. A brand is the backbone of your business and will influence every decision you make going forward, from the people you hire to the clients you attract. You should consider the service you want to provide and why prospective customers will need or be willing to pay for it. It’s also important for you to think about how your business is different from others that offer similar services. This stage can either make or break your business. Building a brand will take time, and it’s important to be realistic about what you hope to accomplish and whether there is even a market for what you’re trying to do.