Things I Wish I Knew Before Naming My Business

MyRoofingPal is an online marketplace that connects people with the best local residential and commercial roofers in 4,000 cities across the U.S. When I first came up with the name for our business, we were only focused on roofing services, so I made the business name very roofing specific. Over time we have expanded into other services such as gutters and siding. Since our name is so roofing specific, it often causes potential new customers to think that we only do roofing when they see our advertisements. In hindsight, I would have named our business something broader without "roofing" in the name to avoid this confusion.