What Surprised You As An Entrepreneur

I wish I had mentors that taught me to find a source of leads outside of referrals and networking much sooner. For years my business relied on these areas to grow. I thought it was great because it didn't cost much to acquire customers. What that meant though was I didn't have a lot of control over the types of clients we would take on or the volume of leads we needed. Once I created scalable inbound and outbound lead generation strategies, that's when I was able to grow a new business to $100k/month in just six months.