How A Great Explainer Video Can Elevate Your Business

Fleur Perrouin

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Our latest video was made by our in-house videographer, Nikki. I had requested this video as there is a lack of information surrounding our use of aquatic leather and why non-synthetic alternative leathers are so important. The video was filmed across 3 hours of Rory, our head leather worker, making a cardholder. I think a large part of the success behind this explainer film is that the videographer, Nikki understands the crafting process already as she works alongside our leather team on a daily basis. She knows exactly which parts of the crafting process are most beautiful and how to film them. These beautifully captured shots of Rory's meticulous work are highly engaging as people are always amazed to see highly skilled hands making something beautiful.

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