Cylient created an explainer video in 2019 to help make this abstract concept come to life. Our unique approach to in the moment coaching—called Untying the Knot—was not at the forefront of our brand prior to creating this video. Now, we use this video as an introductory awareness-builder that helps people understand how they could use our Untying the Knot approach within their organization.
We worked with Digital Brew to build this video. We collaborated with them to create a script, storyboards and finally, animation. Each step in the process had a drafting, reviewing and revising phase. Digital Brew was great to work with and very friendly throughout the process.