Think and be authentic - I’m surprised how other people can’t think and create for themselves. They're always trying to follow recipe books or strategies they've heard of. It is very important that you trust yourself to have some of the best ideas. So take some time to just think and think out of the box - do not try to replicate what others are already doing. Connect the dots and be authentic. We don't run the company like the others and because we are innovative, that helped us in organically growing the business