The Design Behind the Trump - Pence 2020 Campaign Logo

Christopher Hanson

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Given that the initial intertwined Trump-Pence logo was a visual disaster, the heavy block font of the mainstay Trump Pence logo, reversed out of solid blue with red accents, is a very strong, legible from afar, and commanding logo and brand. More so than any campaign logo in recent decades, the Trump-Pence logo and signage identity is free of any frilly graphic attempts to be swirly, cute, flowing, or directional. Steadfast, strong, America-first, and never wavering is clearly the Trump message behind the simple logo.

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