One important consideration when starting a business is building a sales funnel. Businesses are realising the potential and capability of sales funnels. A sales funnel is probably more important than a website and allows you to quickly generate leads and sales, both of which are critical for a new business. The great thing about sales funnels is that any entrepreneur can learn how to build them without any tech experience. Most funnel building software provide multiple templates that can be quickly customized into functional and automated sales funnels. A landing page is designed to collect customer information by integrating an email autoresponder service. This allows a new business to build a list that can be primed for email marketing. The rest of the funnel takes a lead through a process in which offers are presented in a manner that is likely to turn them into buying customers. There is a psychology behind sales funnels which a website will find very difficult to duplicate. They are inherently more likely to grow and scale a business much quicker than a traditional website.