Things I Wish I Knew Before Naming My Business

I'm a food writer and recipe developer at Garlic Delight with a story about how my business name ended up embarrassing me, and I stuck with it anyway.

When I chose the name Garlic Delight for my food website, I knew I was picking a polarizing ingredient. I love garlic, and I knew that most of my recipes would contain garlic, if not feature it. However, I wish I knew I would soon become known as "garlic girl" at the networking events I attended and that people can concoct pretty creative jokes about garlic.

I felt embarrassed for a while and even switched my domain to a different one. However, the new name never caught on the same way that Garlic Delight did. In time, I realized I had a pretty great name in Garlic Delight. Someone even told me I picked well because there's a clear boundary between the "c" in "garlic" and the "d" in "delight," which makes the URL more comfortable to read when someone types it in. Most importantly, I realize being a joke is more memorable than a bland name. So, I switched back to Garlic Delight, and I'm happy I have a polarizing name that people like to make jokes about because it helps people remember me.

Garlic Delight provides tips, inspiration, and tools to empower millennials and super busy people to cook more at home. Our ingredients-first approach and cook once, eat three times philosophy helped us go from panic to bliss (and get healthy by not ordering takeout meals).