Nowadays is a contemporary clothing brand rooted in the vibrant spirit of Wilmington, NC, where modern style meets coastal ease. We craft versatile, trend-forward apparel that resonates with the dynamic lifestyles of our community, embracing both comfort and individuality. By blending quality materials with thoughtful design, Nowadays delivers fashion that feels as authentic and fresh as the city we call home.

At Nowadays, we are driven by a commitment to authenticity, community, and creativity. We believe in celebrating personal expression through clothing that respects the environment and uplifts local culture. Our brand thrives on fostering connections—between people, place, and purpose—ensuring every piece we create tells a story that our customers can wear with pride and confidence.