Evolving as AMBS CBN, we are dedicated to enriching the lives of every Filipino as their trusted 'Kapamilya' network. We deliver unparalleled content and connection, reimagining the broadcast landscape through diverse, high-quality programming that informs, entertains, and inspires nationwide. Our mission is to foster community and deliver cutting-edge media experiences that resonate deeply with our audience.

Our core values are deeply rooted in fostering genuine connections and serving the Filipino people with unwavering integrity. We champion bayanihan, commitment to truth, and creative excellence, ensuring that every story we tell and every program we produce uplifts and unites our 'Kapamilya' audience. These principles guide our decisions, driving us to innovate responsibly and remain a trusted source of information and entertainment across the archipelago.